Lulu Lash & Brows

Logo and social media presence

Programs used: Illustrator, InDesign, Photoshop

Lulu Lash & Brows is a small business based in Deception Bay, Queensland, specialising in all things beauty including lashes, brows and tanning. After launching the business owner Penny, requested a logo to help market hew new business, plus supporting social media graphic elements. Concept sketches of the brand name revealed a soft curve that mimicked the shape of an eyelid. I knew this had to form part of the follow design. I worked further with the positioning of the remaining text creating a visual hierarchy that read “Lulu” first, “lash & brows” second, followed by the branding byline: “Elegant eye enhancements”. The client chose the soft pink and gold colour palette which compliments that feminine style of logo.