Endurocrete

Logo and branding

Programs used: Illustrator, InDesign, Photoshop

Endurocrete is a residential concreting business operating in Brisbane North, specialising in driveways, patios and footpaths. The client was in the early stages of establishing a presence on social media and requested a new logo, with business card design and Facebook assets.

The difficulty with this concept was designing a dynamic logo for a product which is grey. “Enduro” in the business name suggests endurance, so therefore long-lasting. The geometric shapes in the logo are representative of shapes that can be created in concrete and the the layout and size of these shapes indicate strength and a product with longevity.